With brands like Marvel celebrating mammoth amounts of popularity in recent years, comic books have enjoyed a renaissance in pop culture. Regardless of what new comic book-based franchise is sweeping the movie industry, there ever has been — and likely always will be — loyal readership for comic books. Yous tin tap into this readership with cracking comic book marketing.

If you've created a stellar comic book, simply yous're feeling unsure how to marketplace it — relax! This article will help you lot brand sense of marketing for contained authors and commercially published comic book authors akin by roofing tips like:

  • Discovering your target audience
  • Launching your comic volume website
  • Creating an Amazon author page
  • Developing a social media presence
  • Building a brand

We make information technology easy to get your work out to your network and beyond with all the marketing tools you need.

Discovering your target audience

Whether you are trying to sell your new comic book during a pandemic or just starting time to plan out your next comic, it is of import to identify your target audience. Every bit with whatsoever author, building a loyal readership is essential — and it helps to know who your readers are!

From classic Calvin and Hobbes to The Walking Dead, in that location is a vast range of styles and genres of comic books. With this range comes a diversity of audiences. Take the time to advisedly consider who your ideal reader is. To build a consumer profile, enquire yourself:

  • Who volition desire to read this comic book?
  • Who practice you hope will read information technology?
  • What is the reader's age?
  • Where does your reader value?
  • What other content might your reader be interested in?

‌Another reward of identifying your readership is gaining the ability to apply target marketing. Once you know who your reader is, you can encourage them to sign upwards for pull lists — which reserve copies for loyal fans — and newsletters. Many comic book retailers utilize email listing segmentation to contact customers who take shown involvement in certain genres or creators.

Yous can utilize electronic mail sectionalization in your email marketing campaigns by tailoring your emails to reach readers who take expressed admiration for a certain volume or series.

Launching your comic book website

Building a website is an essential footstep when marketing your comic book. If your publisher is non providing one or yous are marketing a cocky-published comic volume, create a website that is inviting, easy to navigate, and mobile-responsive to cater to all visitors. When constructing your site consider including:

Your artist bio

An often-overlooked piece of comic book marketing is creating an artist bio. Chances are, fans of your comic book would dear to get to know its creator. Give them a risk to connect by including an authentic artist bio on your website. When readers experience that they know you lot in some mode, they are much more than likely to continue post-obit your brand and future work.

Your blog

Your comic book website is the perfect infinite for starting a blog. Every bit the foundation of any cracking content marketing strategy, your blog tin can help generate buzz around your latest comic book. Content marketing involves creating helpful or compelling content that promotes your production. Blog ideas include:

  • Publishing news
  • Features virtually the characters in your comic volume
  • Updates about your writing career
  • Resources for fellow comic book creators
  • Thoughts on comic book trends and new releases

Beyond edifice readership, starting a writer'due south blog can help improve your search engine optimization.

Your online store

If you are self-publishing your comic volume, you may desire to consider creating your own online store. While there are enough of things to consider before launching an ecommerce store for your book, handling your volume's auction gives you control over every aspect of marketing.

Marjorie M. Liu's beautiful comic book folio makes it easy for readers to find retailers, see her other works, and learn more about her as a creator.

Creating an Amazon writer folio

Even if a publisher is distributing your comic book, they may not provide enough — or any —marketing for your volume. One style to promote your piece of work is by setting up your gratuitous Amazon author folio. If your book is bachelor on Amazon, you will be able to gain access to Amazon Author Central, where you tin can:

  • Track book sales
  • Request technological back up
  • Add new editorial reviews
  • Reply to reader reviews
  • Gear up upwards your Amazon Writer Page

Backed past the ability of Amazon as a bookseller, your Author Page is an instrumental factor when it comes to marketing your comic book.

Even as a well-known comic volume creator, Robert Kirkman uses his Amazon Author page to help fans connect with his work.

Developing a social media presence

If you're not already familiar with social media marketing, it certainly pays to become acquainted with information technology! Having a dynamic presence on social media is a powerful tool for selling your comic book. Social media channels are another fashion to connect with readers and proceeds loyal fans. To build a social media presence that grows your readership, here are a few suggestions to consider.

Utilize several channels

When edifice your social media following, use multiple platforms, similar:

  • Facebook. Get-go building your social media marketing strategy with Facebook. You can utilise Facebook to represent with readers, link to your latest weblog post, and connect with relevant fan communities.
  • LinkedIn. LinkedIn is a treasure trove when information technology comes to edifice your writing community. By networking on LinkedIn, you can access groups where you can promote your latest comic book.
  • Instagram. Instagram is popular among comic book fans. Build customs and buzz effectually your book by posting regularly on this visually-driven app.
  • Twitter. Twitter is a not bad place to engage in fast-paced simply meaningful conversations with fans and readers.
Though Marvel is an instance of a commercially published comic book, we can learn from its vibrant Instagram posts. Utilize Instagram's visual platform to show off your work!

Use analytical tools

Social posting and monitoring tools are an irreplaceable resource for honing your social media marketing techniques with insights and analytics.

Pay for ads

Paying for Facebook and Instagram ads can exist immensely beneficial for exposing your comic book to new readers online.

Building a brand

Comic books gain cult followings for a reason — they are entertaining! Every bit you market your comic book, consider other ways yous can generate buzz effectually your new volume. For example:

Create an ongoing serial

Once yous've created a story that readers love, their loyalty volition only grow as you write deeper into the world y'all've created.

Generate related content

If you take the ways, creating supplemental content  — like videos or sound content  — or even trade can exercise wonders for generating a sustained buzz effectually your comic book.

Highlight your fans

Ultimately, your fans are the driving force behind your marketing efforts. When fans accept the time to reach out or support your book, find means to give thanks or highlight them on your social media channels.

Even a huge commercial creator like Marvel takes the fourth dimension to highlight defended fans. Take the time to shout out to fans on your own social media whenever possible.

The bottom line of comic volume marketing

You've spent countless hours — mayhap years — creating your comic volume. Sharing it with the world should be a rewarding experience. To take your comic book marketing to the next level, focus on connecting with your readers in meaningful ways, and the remainder will follow.

Now that you've gained some ideas for how to market your comic book, are you ready to promote it? To gain additional insights into marketing for artists and writers, be sure to have reward of The Download, a free marketing guide for independent artists.